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FCB SHOUT sets off with premium babycare brand Offspring

FCB SHOUT has been appointed Creative Agency of Record for Offspring Inc Sdn Bhd, the Sustainable Healthcare subsidiary of Sedania Innovator Berhad and a premium babycare brand specialising in sustainable and eco-friendly preventive healthcare products.


Since its inception in 2004, the Australian brand has been steadily growing its footprint across multiple continents, and the onboarding of FCB SHOUT signals the brand’s ambitions to bring its products even closer to the homes of more discerning mothers around the world.


When asked about Offspring’s growth plans in the coming year, Roslan Ismail, Chief Executive Officer of Offspring Inc., shared, “We have been in hyper-growth mode in recent years, having penetrated approximately 26 new foreign markets in the past two years.


We are looking to build an eco-friendly brand that enables sustainability beyond solely Malaysian shores, thereby providing mums all over the world with the safest baby products and allowing them to play a part in saving the environment.”


On why FCB SHOUT was chosen, John Teoh, Offspring Inc.’s Chief Marketing Officer, said, “FCB SHOUT has a proven reputation as brand-builders par excellence. Their solid FMCG experience and storytelling capabilities were evident in their proposal.


Coupled with a challenger attitude that we also share and their growing cross-border capabilities, we are confident that they will be the ones to take our brand to the next level.”


This recent win adds yet another feather in FCB SHOUT’s portfolio of FMCG clientele, which already features marquee packaged goods brands like Spritzer, Darlie, Pepsi, McCain and Twinings.


On the business front, FCB SHOUT capped off another successful year in 2022, with the agency taking home multiple ‘Agency of the Year’ titles at Marketing Interactive Agency of the Year Awards, APPIES Asia and Campaign Asia, whilst delivering record revenue growth and profitability that enable it to deliver a slew of employee rewards, including a company trip, staff bonuses and an enhanced wellness programme that sees healthcare coverage extended to employee families, as well as the initiation of flexible work arrangements every Friday.


“From buying the agency in 2017 to rebranding it last year, we’ve always wanted the agency to align with brands that are forces for good, and Offspring is exactly that. The brand has a clear purpose, and for many of us who are parents, it’s one that we appreciate and resonate with.


Inspiring consumers who have the means to make sustainable, eco-friendly purchase decisions that are not just good for the planet but also good for us is a little change that cumulatively will go a long way.” adds Shaun Tay, Co-Owner & Chief Executive Officer of The Shout Group and FCB SHOUT.



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