In the fast-paced world of Finance and Technology, there are only a handful of leaders who could make a real difference by helping the industry to emerge as one of the most dynamic sources of income. Today we try to throw some light on the awe-inspiring life and journey of a leader, who with her unflagging determination, passion, and perseverance undertook the reins of transforming the world of finance through innovative fintech solutions. Since she stepped into the world of finance, Nisa Ismail, the CEO of Sedania as Salam Capital Sdn Bhd (SASC), has been at the forefront of a journey that vouched for innovation to be the only measure that can transform lives sustainably.
With an illustrious career spanning over 25 years, Nisa has been in the limelight for spearheading some major initiatives that have set new benchmarks, especially within the Fintech and Airlines industries. Graduating with an LLB degree from Oxford Brookes University, UK, in 1997, Nisa had the privilege to work across diverse industries, which enabled her to gain a wide spectrum of knowledge and expertise required to handle different market conditions. This laid the foundation for her inimitable success as an entrepreneur and CEO of Sedania as Salam Capital Sdn Bhd (SASC), the Fintech subsidiary of Sedania Innovator Berhad, in 2019.