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Sedania expands footprint into Latin America

KUALA LUMPUR: Sedania Innovator Bhd, through its special purpose vehicle (SPV) Esports Players League (ESPL), has expanded its global footprint into Latin America.

Sedania said this was fulfilled through its partnership with Arena Esports Pro Gaming, Mexico's premier experience brand, Versus Esports, Panama's and Columbia's vibrant esports community and BrooTV, Ecuador's grassroots esports community.

"We started ESPL with the objective of having a global online ecosystem for tournaments, brands, publishers, teams, and players with a focus on grassroots community engagement.

"With all big sporting events currently in a shuddering halt, and more than one billion people forced to stay at home worldwide, we believe this is the right time to expand our capabilities," said Sedania founder and managing director Datuk Azrin Mohd Noor.

Azrin said with these partnerships across Latin America, ESPL would be able to reach its objective by moving into fast-growing regions in competitive gaming.

The Latin American market has over 45 million viewers in competitive gaming and profits of over US$32 million, Sedania said.

It said the past, Mexico had consistently proven its ability in helping brands, sponsors, pro-players, esports teams and affiliated organisations in amplifying their efforts regionally

Mexico was ranked 12th in the world by consultancy Newzoo and this year, Mexico City was named the "esports hotspot" for its growth and future potential by Esports BAR.

The first ESPL season is currently scheduled from June to November of this year, with concrete details coming soon.

To date, Sedania has signed partnership agreements in Malaysia, Mexico, Ecuador, Colombia, Panama and India as part of the global rollout of the Esports Players League in 2020.


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