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Think Your Baby Has What It Takes To Be ‘The’ Offspring Baby? Let The Baby Search Begin!

A highly anticipated baby contest has come to town as Offspring Inc Sdn Bhd (“Offspring”), Sustainable Healthcare arm of SEDANIA Innovator Berhad will be holding its Offspring Baby Search 2022 contest to find the next face of its brand.

Offspring Chief Executive Officer Mohamed Roslan Ismail said, “In our eyes, all babies are created beautiful and unique. Hence, we don’t just celebrate the cutest or the prettiest ones. Offspring wants to spotlight, honour and recognise all the authentic expressions of adorable babies through this Baby Search event. Ranging from the hilarious, cute, chaotic and various other priceless moments, these make up the uniquely wonderful part of a baby’s reality that we at Offspring cherish dearly.

The Baby Search will commence on 10 October 2022, via five consecutive weekly online contests with the grand finale event to be held physically on 19 November 2022.

Each week, starting October 10, we will pick two winners from two categories. Each category will be opened to age groups of between 3-12 months (group 1) and 1-2 years old (group 2). Subsequently, only 10 winners from the weekly contest will be shortlisted for the finale event, which will be held physically.

At the one-day finale, the ten baby finalists accompanied by their mothers/fathers will compete across five categories in front of a panel of distinguished judges.

The winning babies would win not only cash prizes and Offspring baby products, they will become the face of Offspring for one year.

Participants are entitled to one entry for each purchase made. You may submit more than one entry and enter more than one category as long as it is accompanied by a proof of purchase for each entry.

Offspring’s efforts to organise this much awaited event have also been aided greatly by its two sponsors; AEON and Happikiddo, as well as its exclusive media partner Parenthood Magazine Malaysia.

AEON is a leading General Merchandise Store cum supermarket chain with 34 AEON Stores, 28 AEON Malls, as well as various other outlets such as AEON Wellness, Daiso and Komai-so throughout Malaysia.

Happikiddo is one of the leading baby online stores in Malaysia dedicated to offering mums and dads a great online shopping experience by helping them purchase the necessary baby products for a baby’s first few precious years.

Offspring’s exclusive media partner, Parenthood Magazine Malaysia, is the pioneer as well as longest-running mother and baby publication in Malaysia.


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