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Sedania As Salam Capital Sdn Bhd (Sedania As Salam), a wholly owned subsidiary of Sedania Innovator Berhad, has recently appointed Pn Khairul Nisa Ismail as the new CEO of the company.

A law graduate from Oxford Brookes University, UK, Pn Khairul Nisa Ismail started as Co-Head of Corporate Communications & Marketing in 1997 with Lester Technology Group. In 1999, she moved on to JobsDB Malaysia as Head of Marketing & Communications where she reported directly to the Directors of JobsDB Inc and the General Manager of JobsDB Malaysia.

She then embarked on an illustrious career in several airlines including Air Asia and Malaysia Airlines. At AirAsia, she was the Head of Marketing for new ancillary products for the region involving AirAsia Kid's Club, AirAsia INSURE, BIG Loyalty, Co-Brand cards, AirAsiaRedTix, AirAsiaMegastore and AirAsia Electronic Gift Voucher. She initially joined AirAsia as the Head of Communications. In Malaysia Airlines, she was appointed as the Head of Loyalty (Enrich)

Prior to joining Sedania As Salam, she was with fintech outfit BBazaar Malaysia, managing the brand, digital marketing & regional partnerships for BankBazaar International.

Among the awards she has received during her career are:

  • Bronze Medal for Best Regional Partnership Program for Asia Pacific Loyalty and Engagement

  • Runner Up for the Loyalty Campaign of the Year in San Diego

  • Silver Medal for Excellence in Loyalty Marketing with Tourism Australia for Malaysia Marketing Effectiveness Awards

Let's all join together in welcoming Pn Nisa in our team!


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